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About

We rank detailing shops. That’s the whole company.

One niche, one playbook refined across 37 shops, and software we wrote ourselves. No other verticals, no white-labeled tools.

PHOTO — The team at work: real desks, rank grids and platform code on screens. Candid, natural light.

PHOTO — Head-and-shoulders portrait of Omer, natural light, workspace softly blurred behind.

Founder story

Why this exists

I’m Omer. I started in SEO in 2019, doing generalist agency work — a dentist here, a roofer there, a detailer in between. The detailers stuck with me. They were craftsmen who could make a ten-year-old car look new, getting outranked by shops half as good because nobody had ever set up their Google profile properly.

In 2022 I dropped every other vertical. One niche means the playbook compounds: I know which categories move a PPF shop in a metro market, what a coating page needs to publish to rank, and what a review request should say to actually get tapped. Generalists relearn this per client. We already know.

The software came from frustration. Every agency in this niche rents GoHighLevel, marks it up, and calls it their platform. When it breaks, they file a ticket like everyone else. So we built our own — CRM, booking, reviews, rank tracking, site builder — starting in 2023. It’s live in every client shop today, and when something needs fixing, the people who wrote it fix it.

I run the company from Lahore, Pakistan, with a team across Pakistan and the US, serving American shops. The green in our brand is the green of our flag. — Omer Arslan

How we work

Operating positions, not values

One shop per market

We never rank two competing shops in the same city for the same service. First signed holds the territory. It costs us revenue and it’s non-negotiable.

A login, not a PDF

Every client watches the same rank grids and call logs we do, live. If a number stalls, you see it the same day we do — and you hear from us first.

Your data leaves with you

Month to month after the first 90 days. Cancel and you export every contact, review and page. Retention has to be earned monthly, not signed annually.

Real photos or nothing

Stock imagery doesn’t book $1,800 PPF jobs. Every page we publish uses the shop’s own work — phone shots from the bay beat stock in every test we’ve run.

The platform

We’re the only agency in this niche that builds its own software

CRM, booking, reviews, rank tracking and a site builder — written in-house since 2023, live in every client shop, included with every plan. Competitors resell someone else’s tool with their logo on it.

The Detailers Ranking platform dashboard showing bookings, reviews and rank tracking in one view

Team

The people on your account

PHOTO — Omer’s headshot

Omer Arslan

Founder · SEO lead

Local SEO strategy and the ranking playbook behind all 37 client shops.

PHOTO — platform engineer headshot

[Real name]

Platform engineer

Builds and runs the CRM, booking and rank-tracking software.

PHOTO — content lead headshot

[Real name]

Content lead

Writes the service and city pages that rank — with the shop’s own photos.

PHOTO — client success headshot

[Real name]

Client success

Your monthly call, your questions answered same-day, your reports in plain language.

Note for build: every card must use a real person with a unique headshot — the grid holds at 4 and scales to 12. No duplicate photos, no placeholder bios in production.

Proof

Credentials & partnerships

Google Partner

Ads & local certifications.

[Film brand] directory partner

Listed installer-marketing partner.

[Press / podcast]

Featured on detailing-industry media.

Build note: only list credentials that are verifiably real — this section shrinks gracefully to a single row.

37

Shops served

14

States

412

Keywords in the top 3

2.4×

Avg. booked jobs, 6 mo

Reach us

Talk to a person, not a form bot

Every route below lands with a team member, not a queue. Replies within one business day — usually much faster during US business hours.

Phone / WhatsApp

+92 321 4610237

Hours

Mon–Sat, 9am–9pm ET · audits delivered within 48 hours

Address

[Registered business address — must match the Google Business Profile exactly]

See what we’d do with your shop

A free keyword-by-keyword audit against every competitor in your city, in your inbox within 48 hours.