Service
The CRM built for detailing, included
Booking, reviews, pipeline and customer history in one login — our own software, included with every plan, not resold at a markup.
84% of clients in the top 3 by month 9
+112% map-pack calls in year one, average
31 of 37 shops with a #1 keyword
Tracked in our own rank tracker
What’s included
One login for the whole shop
Built for this trade, included with every plan, no per-seat fees.
Pipeline & contacts
Every lead, quote and customer in one pipeline — nothing falls through because someone was under a car.
Booking & calendar
Customers book from your site onto a calendar that knows a PPF wrap takes days and a wash takes an hour.
Reviews
Every finished job asks for its review automatically, and you reply without leaving the inbox.
Automations
Missed-call textback, quote follow-ups and maintenance reminders run while you work.
Customer history
Every call, text and job in one thread per customer — the whole relationship at a glance.
Mobile-first
Runs in the browser on any phone — add it to your home screen and work from the bay.
Month by month
How onboarding runs
Week 1 · Migrate
We move your contacts, history and upcoming bookings over from GoHighLevel, Urable or wherever you are now — no gap in your calendar.
Week 2 · Configure
Services, durations, deposits, bays and review automation are set up around how your shop actually works.
Week 2 · Train
About an hour with your crew — if they can run a plotter, they can run this. We record it for new hires.
Ongoing · Run
You live in two screens: today’s jobs and the review inbox. We keep it running and fix anything, because we wrote it.
Pricing
Published prices, like we tell you to do
Month to month after the first 90 days. The platform is included in every tier.
Foundation
One location, getting the basics right
$850/mo
- ✓Core monthly deliverables for your service
- ✓Platform + rank dashboard included
- ✓Monthly written report in plain language
- ✓Email support, next business day
Growth
Own your city’s map pack
$1,450/mo
- ✓Everything in Foundation
- ✓Expanded monthly scope + content
- ✓Monthly strategy call with your lead
- ✓Priority support, same day
Market Leader
Multi-location or metro domination
$2,400/mo
- ✓Everything in Growth
- ✓Up to 3 locations tracked & managed
- ✓Highest monthly output + digital PR
- ✓Named account lead
FAQ
Questions shop owners actually ask
Is the CRM really included?
Yes — with every service plan, whole crew, no per-seat fees. The only related cost is texting carrier fees, passed through at cost.
What moves over from my current tool?
Contacts, customer history, upcoming bookings and your review link — we run the migration during onboarding, usually inside a week.
Does my crew need training?
About an hour. Most crews live in two screens: today’s jobs and the review inbox. We do a live walkthrough and record it.
Is there a mobile app?
It is built mobile-first in the browser — add it to your home screen and it works like an app, no app-store install to manage.
Who fixes it when something breaks?
The people who wrote it. It is our own software, not a rented white-label, so fixes and features are ours to ship.
Case study
Apex Detail Studio: #9 to #1 in nine months
The exact playbook on this page, run for a Tampa coating shop: 11 of 14 keywords at #1, booking calls up 214%, two installers hired.
Before
Rank grid, Jan 2025 — positions 8–12, mostly red.
After
Same grid, Oct 2025 — positions 1–2, solid green.
See the platform running on a real shop
The same grid audit we run for clients, on your shop, free. In your inbox within 48 hours.