HomeToolsMissed-call cost calculator
Free tool
What do missed calls cost your shop?
Five numbers you already know, thirty seconds, and a dollar figure for the jobs going to whoever picks up.
Reading your number
Under $2,000 / month
You answer well or run low volume. A simple voicemail-to-text setup covers the gap — this isn't your biggest marketing problem.
$2,000 – $8,000 / month
The typical range for a busy one- or two-bay shop. Missed-call textback usually recovers half or more — it pays for an entire marketing plan by itself.
Over $8,000 / month
High volume plus high tickets. At this level the fix is staffing and automation together — and it's urgent, because your rankings are feeding competitors.
Want this as a worksheet?
One email with your numbers, the recovery math, and the textback setup we install — nothing else, no sequence.
How this is calculated
Missed calls per month = calls per week × missed share × 4.33 weeks. Of those, we subtract the ones who call you back (your callback rate) — they aren't lost. The remainder are treated as gone to a competitor.
Jobs lost = those gone callers × your booking rate, on the assumption that a caller you'd have converted at 40% in person converts at roughly the same rate at the shop that answered instead. Lost revenue = jobs lost × average ticket.
Assumptions worth knowing: the 4.33 multiplier is calendar weeks per month; we don't compound repeat-customer lifetime value, so the real number is higher than this estimate; and we assume missed callers were as qualified as answered ones, which our call-log data across client shops supports.
The 62% missed-share default and the 20% callback default come from measured call logs across our client base, January–June 2026.
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About this calculator
Where does the 62% missed-call figure come from?
Measured call logs across our client shops, January–June 2026. Owners consistently guess they miss 20–30%; the logs say 55–70% during working hours. Polishing with gloves on doesn't pair well with answering phones.
Isn't some of this revenue recovered by voicemail?
Less than you'd hope. Under 10% of mobile-first customers leave a voicemail, and fewer wait for a callback. The callback slider covers everyone who returns by any route — set it higher if your voicemail genuinely converts.
Do you see my numbers when I use this?
No. The math runs in your browser and nothing is stored or sent unless you request the worksheet by email — and then we send exactly one email.
What actually fixes missed calls?
Missed-call textback — an automatic text within 30 seconds of the missed ring, so the customer is in a conversation before they dial the next shop. It's built into our platform and it's the highest-ROI feature we ship.
My number seems too high. Is this inflated to scare me?
If anything it's conservative — it ignores repeat visits and referrals from each lost customer. If the result feels wrong, lower the missed share to what your phone logs actually show and re-run it with real data.
Stop the leak this month
Textback ships in week one of every plan. The free audit shows what else your market is taking from you.