Omer Arslan
Founder & SEO lead, Detailers Ranking
I rank detailing, PPF, tint and coating shops in the Google map pack — and I built the software they run on.
About Omer
I’ve worked in search since 2019. The first detailing shop I ranked — a two-bay operation getting outworked online by a mobile guy with a Facebook page — taught me more about local SEO than three years of generalist agency work. Since 2022, detailing has been the only industry I work in.
Across 37 shops in 14 states, my team and I have put 412 keywords into the map pack’s top three. The playbook is specific: category architecture on the Google profile, review velocity through automation, service pages built from the shop’s own install photos, and rank tracking measured on a grid — because position at the city center means nothing if you’re invisible two suburbs over.
In 2023 I started building the Detailers Ranking platform — CRM, booking, review management and rank tracking in one login — because I was tired of watching agencies resell GoHighLevel at a markup and call it theirs. Every client shop runs on it today.
I’m based in Lahore, Pakistan, and work US hours. Everything published under my name here, I wrote or personally verified.
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